Confidently Connect with Clients & Grow Your Doula Practice
Welcome to HeartWork, your source for heart-centered, science-backed business-building resources, designed for doulas.
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Heart-Centered Approach
Stay true to your values, connecting authentically with clients from consultation to birth and beyond.
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Business-Oriented
Access courses, resources, and tools to grow your business and earn the compensation you deserve.
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Proven, Science-Based Strategies
Our course integrates behavioral psychology and cognitive neuroscience with strategies proven to work for high-performing birthworkers.
The Doula Sales Blueprint®
Turn conversations into clients with The Doula Sales Blueprint by HeartWork. This transformative training combines neuroscience, real-world birthwork experience, and heart-centered strategy to help you book more clients—authentically and with ease. Whether you’re just starting out or ready to grow, this is your roadmap to consultations that convert.
Offerings
1:1 Doula Business Coaching
Get expert eyes on your brand, messaging, and sales strategy with HeartWork’s personalized audits. Choose from a detailed custom report packed with practical insights, or upgrade to our premium package, which includes a full audit plus a one-hour live strategy session for real-time feedback, clarity, and a clear path to more confident consultations and more booked clients.
Downloadable Resources
Access downloadable templates from our partner creator on Etsy who creates beautiful, brand-able client documents and other merchandise for birth workers.
What Clients are Saying
“Before taking this course, I struggled with feeling uncomfortable about selling my services. I knew I had the skills and passion to support families, but I wasn’t confident in turning consultations into bookings. This course gave me the tools I needed to approach sales authentically and with ease.”
Emily R.
“I used to feel so anxious before every consultation, constantly winging it and hoping for the best. I wasn’t sure how to confidently present my services or close the deal without feeling pushy. This course completely changed that for me. It gave me a clear structure and techniques I’ve used to sign on multiple clients.”
Lauren H.
“I’ve been a doula for a few years, but I always avoided sales talks like the plague. This course showed me how to integrate science-backed sales techniques in a way that feels natural and aligned with my values. I learned how to handle objections, talk about pricing with confidence, and close the deal, without ever feeling pushy.”
Jessica L.
“Before taking this course, as a newer doula, I constantly undervalued myself and found myself giving my services away for free or offering discounts just to secure a client. I felt guilty about charging what I was worth, but this course completely shifted my mindset. I now feel empowered to set fair prices, and I learned how to communicate my value so clients could understand what I bring to the table.”
Sophie K.